Marketing, Outreach, Both, or The Same?

Last week I returned to door-to-door. It was almost 8 years ago I last ventured out onto the pavement making cold calls. Then, I worked for Spectrum Marketing, a division of a large 'own your own door-to-door marketing business' organization, and we worked hard to raise money for Manitoba Special Olympics, Pizza Hut, Fountain Tire, etc.
But last week I was working for, well, Access Church. And of course, anything I do for Access Church I am really doing for Jesus, the Head of the Church.
I toured a whole 40 houses in my neighbourhood, knocking on their doors and inviting the occupants to come to an Access Church Preview Service. I didn't get an overwhelmingly positive or negative response. It also won't be the last time I do that.
It's interesting though. What am I doing as I go door-to-door, or even as I am talking to people at work about Access? Am I 'witnessing'? Is it 'evangelism' or 'outreach'? Or is it more base than that - 'marketing' or 'advertising'? Does it need any of those labels, or is it just that I'm excited about what I'm doing and I want to get others involved? Or is it that unless others DO get involved, the whole thing will flop and I'll have failed? (I know, some people will be offended to hear me say that when clearly, Access is filling a void for some people - but in reality unless this church 'succeeds' it can only go so far... more on that in another post)

Are my motives mixed, or could they possibly be in this situation? It brings me back to what we're called to as Christians. Is it possible that we could get so excited about what Jesus has called us to that we can't help but be His number one marketing agents? Or would that be 'evangelism'? But can that happen outside of doing something radical, like starting a new church? Does my situation lend itself to talking to people about Jesus, more than 'the average Christian'? (Don't get me wrong, I don't see myself as any better or higher than 'the average Christian" - just in a different place than the majority of them... more on that in another post?)

OK and then going beyond all that, I WILL be looking at marketing and advertising for Access Church in the months to come, leading up to Launch Day (Easter Sunday, April 4, 2010). What are some effective ways to bring out the community for that, and for the preview services too?

By the way, thanks to all of you who responded to my last post. I read and I value each response. Keep the responses coming!
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Gathering a Group and Inspiring Others

I've been doing this gig for 13 years now and there are two things I've learned in that time; namely what I'm good at, and what I'm not good at. The things i'm good at can be listed in another entry. Today, I need to address two things I haven't been so good at for whatever reason, and welcome your helpful suggestions for getting better.
The skills of Gathering a group and truly inspiring others are the things I need help with. Looking back to when I tried planting a youth group out of Fresh Wind, that was my biggest problem. Through the next three youth ministries I led I had a lot of vision and even determination to grow the group (even an amount of success) but not the results I would have liked to have seen, or the success others have had, even with the same groups. I can't blame the groups or the people or the church supports or structures. The common denominator in all these situations is ME.
OK just so you know I'm not whining. I'm not sorry for myself. I'm simply adressing one of my issues and seeking help. Because what I'm doing now, what I'm spending my life on requires these skills that I lack. How can I start a new church when I can't inspire others to dream with me, to go with me, to invest their time and their journey and their energy and their life with this mission? How can I build a church when I can't gather a crowd? Yes, it's easy to say that I need only to be faithful with what I have and let God accomplish the rest. It's fun to think 'if I build it, they will come'. But this isn't Field of Dreams. This is real, and I'm serious. I need some help.
Do you have some suggestions for me? Books or articles, podcasts or coaching materials, time you can spend with me to address some of this stuff? Please leave a comment below.
Thanks.
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Pre-Launch Service #1 is behind us!

After years of dreaming, months of planning, and frankly weeks of stressing, we have begun our journey - the "Journey to Hope in Aldergrove", as we're calling our Access Church pre-launch series. Last Sunday, October 4 2009, we held our first pre-launch 'preview' service for Access Church at the Kinsmen Community Centre in Aldergrove. There were about 15 people in attendance; some of those were family, some part of the 'Access Mission Team' from other churches, and some were interested in becoming participants in our new community. Others were there just to check it out.
I preached a sermon called "Journey to Go
d" examining what a god is, how in some way we all have 'gods' that we serve, that we trust in to save us from what we consider to be personal hell. Then we looked at the God of the Bible, and that He is The legitimate God, not made in our image but we in His, not predictable or tame but just as we'd expect of the King of the Universe, on His mission, His agenda, ruling by His own wisdom not ours. You can listen to the sermon here - yes, we're already podcasting on iTunes!
We had plenty of refreshments - coffee and cookies and fruit and juice and water. "Access Kids" took care of our two little guys, Caleb and Carter. We offered the Lords Table to believers - Welch's grape juice in plastic shot glasses and bread cut from a loaf. Darrin Climie lent his carpentry expertise to making a cross for our use. We were lent a sound system and rented some microphones. Dan Stewart did a great job of leading us skillfully in worship. There was great community through conversation that happened. All in all, it was 'church'.
We arrived at 9am to start setting up (a
ctually, I think we got there at 9:10), but we began with prayer. We were finished the service by 12:05 and out of there by 1:00 when the dog obedience class showed up! The Kinsmen Centre was a fantastic place to hold the service, though there are a few lighting and space issues we need to re-think.

Thank you to all of you who participated. Thank you also, to those of you who have prayed with us for this. It's just the beginning. Our hope is that many of the people there on Sunday will return next month with someone else. At Alcoholics Anonymous, there's a policy that once you join you start actively looking for someone you can sponsor - we want something of that same spirit at Access - to be actively pursuing others you can bring along in the journey.

The next Access Pre-Launch Service is November 1 at 10:30 at the Aldergrove Kinsmen Community Centre, 26770 29 Avenue.
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So Long since the last post!

Hello everybody. There's a reason for my recent blog hiatus. It's this - busyness. I know, I know we're all busy, that's no excuse and of course, you're right. But check it out.
- A week and a half ago I started a part-time job serving at Bob's Bar and Grill (a great place to eat and relax!) in Aldergrove.
- This past week I started another part-time job labeling bottles at a brewery! That's right - Dead Frog Brewery in Aldergrove. I've met some pretty interesting people there! The work is tedious and the pay rate is low, but the connections are great.
- On Sunday, Taralyn and the boys and I moved from Langley City to Aldergrove. Friends and family came around and helped us out a lot, and we're super-thankful for each of them!

Here are some other recent developments:
- I have been approved by the board of the Lower Pacific District of the Evangelical Free Church of Canada as a Church Planting Missionary, pending a few things yet to work out.
- We have begun connecting with potential ministry partners, those who will support us prayerfully and/or financially (through receipted gifting to the Lower Pacific District). We created support packages and have mailed many of them out already (if you would like to receive one of these and haven't yet, please email me).
- I am taking Power To Change (formerly Campus Crusade for Christ, Canada)'s Ministry Partner Development training RIGHT NOW to learn how to build a support base.
- Last night Taralyn and I met with a few people who are excited to help with the practical parts of our Access Church pre-launch services! Dan Stewart, a good friend of mine and fantastic worship leader, is set to be our worship leader up to the launch of the weekly church services!

Things are rolling... not always so smoothly but we're definately going somewhere. Please continue to pray for us, and get excited with us about what God is doing in and through us and the ministry of Access Church in Aldergrove!
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Where Two Or More Are Gathered? Or more than that?

Over 8 years ago in springtime 2001 I joined 22 of my best friends on a two-week houseboat trip on Shuswap Lake.  It was a great time of young adults hanging out together, partying all night on the deck, sleeping away the hot days, watching movies piled up on top of each other on a single couch, playing card games, praying and worshiping, just doing life together for two weeks.  We decided on the last night to do communion together, so we got the bread and wine out, I said a few words about 'where two or more are gathered', together we are a church, and we partook.

Now, there's nothing wrong with that.  It's one of the greatest experiences of my life, and I'm so glad for the memories - both of the trip and of that communion experiences.  But was it 'church' that we were experiencing on that boat?

I've been reading a book that seems to agree with the 'where two or more are gathered' concept.  Like many other books in the genre, it alludes to 'doing church differently', explaining that after all, church is simply a getting-together of Christians.  It could be at a bar, on the beach, in a boat, at a warehouse, wherever.  As long as somebody says "Jesus" in a non-expletive way.  But is that true?  What is it that makes a church?  Is 'church' a gathering or a meeting at all?  These are, of course, questions that have been running through my head, things that I have to have solid answers for as I'm embarking on this church planting venture.

First, and most importantly, no I don't believe that church happens just 'where two or more are gathered'.  I DO believe that a special manifestation of the presence of Jesus is present where two Christians gather in His Name, but the context of the verse referred to, "where two or three come together in my name, there I am with them" (Matthew 18:20) is how to properly deal with a brother who sins against you.  Where two or three agree in Jesus about how to deal in love with a sinning brother, He gives His blessing.

Although this has implications FOR the church, it has nothing to do about DOING church.  I wish people would stop proof-texting what they WANT the Bible to say, and start doing according to what it DOES say.

So what does the Bible say about church?  First of all, Jesus established church as His own.  He told His disciples, "I will build my church" (Matthew 16:18) upon Peter's confession that Jesus is "the Christ, the Son of the Living God" (Matthew 16:16).  The church is Jesus'.  It belongs to Him.  It's not 'my church' that I'm planting, it's Jesus'.  He cares about it and for it more than I ever could.  It's His body on the earth (Colossians 1:24) and His bride into eternity (Revelation 19:7-9).  And the rock that it's built on is the confession of Peter, which was revealed to Him by God (Matthew 16:17).  God is building the foundation of the church in the lives of believers.

In a real sense, the church IS the people.  We don't GO to church, we ARE the church.  Whether we're gathered or scattered, we are Jesus' church as we keep the confession that He is the Christ, the Son of the Living God.

But how can we BE the church, and specifically, do we NEED to BE the church gathered?  What is the benefit of that, and how should it happen?  To start, we read in Hebrews 10:25, "let us not give up meeting together".  The immediate context tells us why - so that we can encourage one another, spur one another on to love and good deeds, warn one another against sinning, remind one another of the great love of God and how we responded to it at first, and to remind one another of the Gospel.

Some people have told me that while they are still Christians, they have rejected the church.  The New Testament Church doesn't exist anymore, they argue.  What was the New Testament Church, I ask. They respond with Acts 2:42-47, which says that the earliest believers "devoted themselves to the apostles' teaching and to the fellowship, to the breaking of bread and to prayer... All the believers were together... they continued to meet together... the Lord added to their number".  It says nothing about 'true Christians' leaving the fellowship in search of something better.  So these frustrated Christians abandon the modern-day expression of church in order to engage in something that looks less like church than anything in Scripture - non-attendance.  Blogging.  Talking theology over a beer or a coke.  Leading somebody to a Christ without a bride.

Instead, we need to look at what the earliest Christians did and why, and how we can relate those principles into our own cultural situation.  They 'devoted themselves to the apostles teaching' - our churches must be places where Scripture is taught.  The Apostles' teaching is available to us by the miraculous preservation of their words in Scripture.  At some 'churches', Scripture is not preached.  It might be referred to, but not preached, not taught, not 'unpacked' or opened up.  At others, the pastor deems himself to have the wise and life-changing words and instead of Scripture, they exclusively preach their own special revelation, or tips for a happy marriage, or what their family was up to this week. Where and when church happens, Scripture and the Gospel is taught and preached.  Secondly, they devoted themselves to fellowship - devoted, like committed.  It is a group of people who are committed to one another, to gather together, to fellowship with one another.  Third, they devoted themselves to 'breaking of bread' as Jesus had demonstrated the night He was betrayed.  They shared communion together, and the church has not stopped since.  Church is where communion is experienced.  Finally, they devoted themselves to prayer.  Church is where people pray.  I had a conversation with friends about the responsibility for the church to be a place/gathering of corporate prayer.  It shows in what we call "worship time", in "family time", in "ministry of the Holy Spirit time".  It disarms me that so many 'mature Christians' are disengaged during times of prayer, and fully engaged during times of teaching.  But I digress.

We go on to read in Acts 2 how all the believers were together, they continued to meet together, and the Lord added to their number those who were being saved.  We read that 'wonders and signs were being done by the apostles' and that people were 'selling their possessions and goods, and they gave to anyone who had need'.  These are the outworkings of a church that preaches Scripture, experiences communion, and prays, committed to one another and to meeting together.  That's what I'm looking to start up in Aldergrove.

Nothing's wrong with blogging (I hope!).  Nothing's wrong with talking about theology over a beer (I know!).  The Church is very much INvisible, but the Church is also visible.  Somebody made the remark that while the visible Church (that which society sees) isn't made entirely of the true (invisible) Church, the invisible Church IS entirely part of the visible Church.  That means that if a person is a part of Jesus' Church, His body, His future bride, that person needs to identify with an expression of a church here and now.

There's so much more to say about this.  What about the church scattered - that is, outside of regular meetings?  What about small groups, care groups, home groups, accountability groups, evangelism, outreach, mid-sized communities, clusters, and a whole assortment of other ways of 'doing church'?  Maybe I'll write about those later.  But this I firmly believe - what I wrote here about proclaiming Scripture and Gospel, praying, and communion... those need to be foundational to what it means to be church.
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Tenacity Pays Off!

About a month and a half ago, I went to check out Aldergrove Kinsmen Community Center, to see if it would work as a place to hold Access Church meetings. After seeing it, praying and processing, I decided it was the 'perfect' place, so a week or so later I went to book it. Too bad, I was told - the fencing club has it booked on Sundays. As I am convinced we should hold services on Sunday mornings, that was obviously problematic. Ah well, I figured, God has another plan for us. After leaving, however, I kicked myself for not asking if/when their reservation runs out, and whether I could have a contact name to talk with about switching days.
Over the past few weeks I've looked at other places that we could potentially rent, but I've kept the vision of meeting at AKC in my mind. Well, yesterday I decided to revisit the issue. I drove to Aldergrove, praying for some change. When I got there I spoke with a staff member who told me that the fencing club meets Sunday afternoons, and the mornings are free! So I asked to book them right away for the dates we need it, thanking God for once again going ahead of us and clearing the way!
Darren at LEFC helped me to learn the importance of tenacity, and had it not been for that lesson, I probably would have resigned to the fact that the facility was booked, rather than pursue it further. I find that i'm learning so much more than ever before in church planting. This is an exciting adventure!
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Churched or Un-Churched?


Sometimes I second-guess myself.

Lately it's been whether my calling really is to non-religious, non-'churched', non-Christians, or if I'm kidding myself and really I should stick to what I know - the churched crowd.  I mean, these are the ones I've been devoting my time and my life to for the past what, 7 years... more than that, really.  I know them, I jive with them, I'm not shocked at their behaviors (most of the time).  And as much as I don't like to admit it, I'm not that unlike them.  Let's face it, I am 'Churched'.
But for some reason, I really REALLY want to plant a church that is made up of predominately 'Un-Churched' (or rather, 'Non-Churched') people. Why is that?
Because I'd rather start with something new than try to fix something old.  I find myself in contexts where there are 'Churched' people around, preaching at them how they shouldn't be this way or that way, how religion is the anti-Gospel, how their righteousness needs to be repented of just as much as sinners' sin.  I'm trying to right a faulty Christian mindset that's protectionistic rather than missional, that's inward rather than outward, that's moral management rather than Gospel- and Jesus-centric.  I'm trying to undo years, sometimes lifetimes, of indoctrination.
But with the non-Churched, those who haven't had the same indoctrination, I get to instead preach the Gospel.  Sure, I still have lots of mindsets, worldviews, patterns, ideas, and practices to correct, but much of it isn't religion-based and therefore easier to deal with.
Yes, I love the church.  I love the Churched.  I really, really do.  There are people in my head right now who I love, and I don't see eye to eye with, yet I enjoy getting together and talking with them.  But I believe that my 'holy discontent' is to see non-Churched people 'get it'.  To see that spark of understanding, of the work of the Holy Spirit in their eye, to lead them to Jesus and His Gospel that's pure and true.  That's what I want to live for.
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Vision Mission Purpose

It's been a while since I posted, because I've been on "Vacation Mode".  But it's time again to get busy, planning and preparing for our church plant and our move to Aldergrove!

Last night Taralyn and I hammered out some strategy stuff.  Yeah, I said the "s" word.  It was a great exercise.  The great thing about strategy is that it gives a direction, shows what tasks are important, directs the path.  In that, I think it's obvious that God works through our strategies.  And it's also important to have Bible- and Spirit-directed strategies.

Here are some things we talked about last night...
Our Mission/Purpose/Vision: 

To bring the Gospel to Aldergrove through planting a church to see transformation in peoples lives and in the community.

OK it's not pretty yet.  But we're still working on it, and it gives us a direction, somewhere to go.

Here are our core values:
- the Gospel proclaimed and taught
- relationships with unbelievers
- ministry in the power of the Holy Spirit
- extravagant, authentic, and responsive worship
- practical and intentional involvement in our community
- intentional community/friendship, involvement in one another's lives
- discipleship and mentoring

Again, it's a working document and a document in the works.  But we're making strides, large strides, towards building the DNA we pray will exist into and beyond our launch, on April 4.
Please keep praying for Access Church In Aldergrove, and for the Eddy Family!
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Missionary Cards! Now Available

Delightfully Cheesy, missionary cards are one way to raise prayer support!

The Eddy FamilyChad | Taralyn | Caleb | Carter

Church Planting Missionaries
with the
Evangelical Free Church, Lower Pacific District

Called to plant Access Church in Aldergrove, BC,
a community of 12,000 between the cities of Langley and Abbotsford.

The Plan:
• Begin to lay the foundation to plant in August, 2009.
• Move to Aldergrove in the fall of 2009.
• Hold monthly pre-launch services starting in October.
• Launch date April 4, 2010, which is Easter Sunday!

Please pray for us as we look for the right place to live, get connected in the community, build both core and launch teams, raise support for ourselves and for the church plant, and find ways to share the Gospel with people in Aldergrove!

Jesus came and said to them, “All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. (Matthew 28:18-20)
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Access Church in Aldergrove

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